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Social Media Manager -- Gurgaon

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Social Media Manager

White Collar Realty is hiring a Social Media Manager in Gurgaon to own and grow the brand presence of a leading luxury real estate advisory across every major platform. This full-time, in-office Digital Marketing role puts you in charge of content calendars, growth strategy and the day-to-day voice of the brand. The position carries a monthly salary of Rs 35,000 to Rs 80,000 depending on experience. You'll track audience trends, plan and publish engaging content and help build both our corporate brand and the personal brands of our leadership. Strong instincts for what performs on social, paired with consistent execution, are what set the best candidates apart. We welcome applicants with 2 to 8 years of social media experience, and prior real estate experience is preferred.

Gurgaon, Haryana Full Time 1 opening Competitive compensation + attractive performance-based incentives
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What You'll Do

  • Manage brand presence across social media platforms
  • Develop content calendars and growth strategies
  • Research market trends and audience behaviour
  • Coordinate with content, video and design teams
  • Build personal and corporate brand visibility

What We're Looking For

  • Experience managing business and personal brands
  • Strong understanding of audience growth and engagement
  • Real estate experience preferred

Experience

Experience: 2–8 years

What You'll Learn

  • SEO, AEO and GEO (AI-search optimisation)
  • Paid and organic campaigns
  • Growth and performance marketing
  • Social media and content marketing
  • Marketing analytics and reporting
  • Real estate lead generation

Tools You'll Use

Google Analytics (GA4) Google Search Console Meta Ads Manager SEO tools (Ahrefs / SEMrush class) Canva Email & CRM tools

Your Career Growth Path

Marketing Executive Digital Marketing Specialist Marketing Lead Marketing Manager Head of Marketing & Growth

Ready to Build Your Career with White Collar Realty?

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Understanding This Role

What does a Social Media Manager do at White Collar Realty?

Own brand presence and audience growth across all social platforms.

Who should apply for this role?

Experience managing business and personal brands. Strong understanding of audience growth and engagement. Real estate experience preferred.

Who should NOT apply?

Anyone looking for a work-from-home role — this is a Work-From-Office role in Gurgaon. Anyone not willing to learn data, tools and AI-driven marketing.

What will you learn in this role?

SEO, AEO and GEO (AI-search optimisation); Paid and organic campaigns; Growth and performance marketing; Social media and content marketing; Marketing analytics and reporting; Real estate lead generation.

What tools will you use?

You will get hands-on with Google Analytics (GA4), Google Search Console, Meta Ads Manager, SEO tools (Ahrefs / SEMrush class), Canva, Email & CRM tools.

What projects will you work on?

Live luxury real estate marketing campaigns; SEO and content for real projects and cities; Lead-generation funnels and landing pages.

What are the career growth opportunities?

A clear growth path: Marketing Executive -> Digital Marketing Specialist -> Marketing Lead -> Marketing Manager -> Head of Marketing & Growth. High performers grow faster based on results.

Where is this role based?

This is a Work-From-Office role at our Gurgaon (Gurugram) office on Golf Course Extension Road, Sector 67 — easily reachable from across Delhi NCR.

Apply for this Role

Applying for Social Media Manager. Our HR team will review your profile and respond within 3 working days.

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Frequently Asked Questions

What is the salary for a Social Media Manager?
The Social Media Manager role offers a monthly salary of Rs 35,000 to Rs 80,000, based on your experience and portfolio.
How much experience do I need for this role?
We look for 2 to 8 years of social media management experience. Real estate experience is preferred but not essential for a strong candidate.
Where is the Social Media Manager role based?
It is a full-time, in-office role at our Gurgaon office on Golf Course Extension Road. No relocation is offered, so Gurgaon-based candidates are ideal.
What will I be responsible for day to day?
You'll own our presence across platforms, build content calendars, drive growth strategy, track audience trends and grow both corporate and personal brands.
Does the Social Media Manager interview include reviewing accounts I have managed?
Yes, we will look at organic profiles or content calendars you have owned and discuss how you built voice and community. Bring examples that show consistency and engagement rather than follower counts alone.
Will there be a content or ideas task in the process?
You may be asked to outline a content approach or sample calendar for a luxury property brand. This helps us see how you translate brand voice into a real posting plan.
Can I apply if I have managed social for a non-real-estate brand?
Yes, if you can show you understand premium or aspirational brand voice and community building. We will assess how well you can adapt tone for HNI and NRI luxury audiences.
How long does hiring take for this role?
Usually one to two weeks from first conversation to decision, depending on scheduling. We keep candidates updated throughout.
What are the working days and hours?
This is a full-time weekday office role in Gurgaon. Because social is live, occasional responsiveness outside routine hours can be needed around launches or events.
How does community management work in a luxury context here?
You will handle comments and messages in a tone that fits a premium brand, routing genuine enquiries appropriately and protecting brand reputation. Discretion and polish are essential when engaging an affluent audience.
Who will I work with day to day?
You will collaborate closely with the design and content teams to plan and publish. The role sits within the marketing team and reports into its leadership.
How is performance measured for this role, in qualitative terms?
Success is judged on the consistency of the calendar, strength of brand voice, quality of engagement and how well the organic presence reflects a luxury brand. Meaningful community growth matters more than vanity spikes.
What onboarding can I expect as a new Social Media Manager?
You will get grounded in our brand voice guidelines, past content, tools and approval flow before you own the calendar. We want you fluent in the brand before you publish independently.
Is there a probation period for this role?
Yes, there is an initial review period to confirm fit and delivery. Expectations are explained clearly on joining.
Do I manage social for both India and Dubai audiences?
Yes, our marketing supports both the India and Dubai and UAE markets. You will adapt content and tone so it resonates with distinct luxury audiences across both.
What equipment and tools are provided?
You will get a work laptop and access to the scheduling and social tools we use. Access is arranged during onboarding.
Is there a dress code at the office?
We follow smart business casual. Neat, professional presentation is expected in a luxury brand environment.
What is a realistic promotion timeline for a Social Media Manager?
A strong performer can grow toward broader brand or content leadership over roughly two to three years. Progress is based on the impact and consistency of your work.
What is the joining and notice period expectation?
We prefer candidates who can join reasonably soon, and we can accommodate a standard notice period from your current employer. Timelines are aligned during the offer stage.
Why is WCR a good place for a Social Media Manager?
You will own the organic voice of a luxury real estate brand speaking to HNI, NRI and international audiences across two markets. It is a genuine premium brand-building role, not routine posting.

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