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Performance Marketing Specialist -- Gurgaon

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Performance Marketing Specialist

White Collar Realty is looking for a Performance Marketing Specialist in Gurgaon to run high-performing paid campaigns for a premium luxury real estate brand. In this full-time, in-office Digital Marketing role you'll plan and manage paid media across Meta, Google, YouTube and LinkedIn to generate qualified property leads, sharpen cost per lead and lift ROAS. The role offers a monthly salary of Rs 40,000 to Rs 1,20,000 based on experience and proven results. You'll manage both Indian and international campaigns, build and optimise remarketing funnels and own the numbers from spend to enquiry quality. Real estate experience is mandatory and deep expertise in Meta Ads and Google Ads is essential. We're seeking candidates with 3 to 8 years of performance marketing experience who can turn ad budgets into a reliable pipeline of high-intent luxury buyers.

Gurgaon, Haryana Full Time 1 opening Competitive compensation + attractive performance-based incentives
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What You'll Do

  • Manage Meta, Google, YouTube, LinkedIn and other paid campaigns
  • Generate qualified real estate leads
  • Optimise CPL, ROAS and overall campaign performance
  • Manage Indian and international real estate campaigns
  • Build audience strategies and remarketing funnels

What We're Looking For

  • Real estate experience is mandatory
  • Experience running both Indian and international campaigns
  • Expertise in Meta Ads and Google Ads
  • Strong analytical and reporting skills

Experience

Experience: 3–8 years

What You'll Learn

  • SEO, AEO and GEO (AI-search optimisation)
  • Paid and organic campaigns
  • Growth and performance marketing
  • Social media and content marketing
  • Marketing analytics and reporting
  • Real estate lead generation

Tools You'll Use

Google Analytics (GA4) Google Search Console Meta Ads Manager SEO tools (Ahrefs / SEMrush class) Canva Email & CRM tools

Your Career Growth Path

Marketing Executive Digital Marketing Specialist Marketing Lead Marketing Manager Head of Marketing & Growth

Ready to Build Your Career with White Collar Realty?

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Understanding This Role

What does a Performance Marketing Specialist do at White Collar Realty?

Run Meta, Google and YouTube campaigns that generate qualified real estate leads at strong ROAS.

Who should apply for this role?

Real estate experience is mandatory. Experience running both Indian and international campaigns. Expertise in Meta Ads and Google Ads. Strong analytical and reporting skills.

Who should NOT apply?

Anyone looking for a work-from-home role — this is a Work-From-Office role in Gurgaon. Anyone not willing to learn data, tools and AI-driven marketing.

What will you learn in this role?

SEO, AEO and GEO (AI-search optimisation); Paid and organic campaigns; Growth and performance marketing; Social media and content marketing; Marketing analytics and reporting; Real estate lead generation.

What tools will you use?

You will get hands-on with Google Analytics (GA4), Google Search Console, Meta Ads Manager, SEO tools (Ahrefs / SEMrush class), Canva, Email & CRM tools.

What projects will you work on?

Live luxury real estate marketing campaigns; SEO and content for real projects and cities; Lead-generation funnels and landing pages.

What are the career growth opportunities?

A clear growth path: Marketing Executive -> Digital Marketing Specialist -> Marketing Lead -> Marketing Manager -> Head of Marketing & Growth. High performers grow faster based on results.

Where is this role based?

This is a Work-From-Office role at our Gurgaon (Gurugram) office on Golf Course Extension Road, Sector 67 — easily reachable from across Delhi NCR.

Apply for this Role

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Frequently Asked Questions

What is the salary for a Performance Marketing Specialist?
This role offers a monthly salary of Rs 40,000 to Rs 1,20,000, depending on your experience and campaign track record.
What experience is required for this role?
We require 3 to 8 years of performance marketing experience. Real estate experience is mandatory, along with strong expertise in Meta Ads and Google Ads.
Where is the Performance Marketing role located?
It is a full-time, in-office position at our Gurgaon office on Golf Course Extension Road. No relocation is provided, so Gurgaon-based candidates are preferred.
Which platforms and metrics will I be responsible for?
You'll run paid campaigns across Meta, Google, YouTube and LinkedIn, manage Indian and international accounts and optimise CPL, ROAS and remarketing funnels.
Does the interview for this role include reviewing my past campaign accounts?
Yes, we will discuss campaigns you have run, ideally walking through Meta and Google Ads structures, targeting and results. Come prepared to explain decisions on budget, bidding and creative.
Should I bring performance data or case studies to the interview?
Please bring examples showing cost per lead, ROAS or funnel improvements you achieved, with context you are allowed to share. We value candidates who can connect spend to qualified outcomes.
Is real estate experience mandatory for this position?
Yes, real estate paid media experience is required for this role given the specific buyer journey and lead quality expectations. Understanding property enquiry funnels is important from day one.
How much experience do I need to apply?
We are looking for three to eight years, with strong hands-on Meta Ads and Google Ads expertise. You should be comfortable owning budgets and optimisation independently.
How long does the hiring process take for this role?
Typically one to two weeks from first discussion to offer, subject to interview scheduling. We move quickly for candidates who clearly fit the requirement.
What are the working hours and days?
This is a full-time weekday office role in Gurgaon. Some flexibility can be needed when campaigns are scaling or during major property launches.
What is the commute and parking situation at the office?
The office sits on Golf Course Extension Road, Sector 67, Gurgaon, reachable by car and cab. Practical commute details are covered during interview and onboarding.
How are performance and KPIs defined for this role, in qualitative terms?
Success is measured by the quality and cost efficiency of leads you generate, healthy ROAS, and how well remarketing funnels convert. Delivering qualified property enquiries, not just clicks, is the core expectation.
How do incentives work for this role?
On top of a competitive salary, eligible performance-based incentives apply and are discussed at the interview. They reward measurable contribution to qualified lead outcomes.
What does running Indian and international campaigns involve here?
You will manage paid media for both the India market in INR and the Dubai and UAE market in AED, adapting targeting, messaging and budgets to each audience. HNI and NRI investors behave differently, so campaign nuance matters.
Who will I report to and how is the team structured?
You will work within the digital marketing team and report into its leadership, collaborating with content, design and SEO. Paid media is a specialist function within a connected marketing unit.
What onboarding and ramp-up can I expect?
Early on you will learn our accounts, audiences, lead definitions and reporting before taking full control of budgets. We want you confident in the funnel before you scale spend.
Is there a probation period?
Yes, there is an initial review period to confirm mutual fit and delivery. The expectations are made clear when you join.
What is a realistic promotion timeline for a Performance Marketing Specialist?
With consistent results, you can progress toward senior or lead paid-media responsibility over roughly two to three years. Advancement is driven by the business impact of your campaigns.
What equipment and platform access is provided?
You will receive a work laptop and access to the ad platforms and tracking we use across Meta, Google, YouTube and LinkedIn. Access is set up as part of onboarding.
Why is WCR a strong environment for a performance marketer?
You will run high-budget luxury property campaigns across two premium markets, where lead quality genuinely matters and your optimisation shows up in the pipeline. It is meaningful, high-stakes paid media rather than volume-only spend.

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